Ac Nielsen Retail Audit

This study combined face to face interview and diary placement among 1 150 randomly.

Ac nielsen retail audit. According to ac nielsen 48 of indonesia s total spending on fast moving consumer goods comes from the middle class. A retail audit is one of the best ways to understand your goods in the market. Beyond measurement nielsen s watch. The proportion of the middle class itself is expected to rise from 68 4 of indonesia s total population in 2015 to 76 1 in 2020.

Retail audits collect information for suppliers about the health of a brand s products at targeted retail outlets. Nielsen a leading global information measurement company provides market research insights data about what people watch listen to buy. 23 06 2020 9 00 am 24 06 2020 5 00 pm location. The science behind what s next.

Vedeți evenimente soluții. In the past retail audits have primarily been done by using pen and paper but with the increasing availability of technology around the globe more. The nielsen ratings are often referred to as currency in the media buying and selling process. With presence in more than 100 countries nielsen collects sales information from more than 900 000 stores within our worldwide retail network including grocery fresh produce pet cannabis drug convenience discount and e commerce retailers who through cooperation arrangements share their sales data with us.

Nielsen provides media and advertising clients with necessary third party independent measurement of the total audience across all screens devices and platforms on which consumers access content.